Percival
In developing PCVL, the performance arm of Percival, the goal was to build a brand that felt distinct while staying true to Percival’s roots. Showcasing the quality of their new athleisure wear, we crafted a full brand identity, including football-inspired prints, photography style and a tailored logo, for a look that stands strong both on and off the pitch.
- Agency: Phantom
Credits
- ① Art Direction
- ② Branding
Roles on project
